![]() Quarles & Brady LLP represent Vital Pharmaceuticals. In two of those cases, judges ruled that VPX was liable for copyright infringement. VPX has also been hit with lawsuits from the three largest record labels for allegedly using unlicensed music in promotional videos posted to the social network TikTok. In July, Monster won $175 million and 5% of VPX’s sales of Bang products in a trademark dispute. VPX which makes Bang Energy, a leading brand of no-calorie, sugar-free energy drinks sued Monster in Fort Lauderdale in 2019, alleging its Reign energy drinks, which were introduced. VPX has been on the losing side of a number of legal disputes across the country. The Thursday verdict capped a three-week-long trial over whether VPX Sports violated federal advertising law by misleading consumers into believing that the super creatine found in its Bang Energy drinks was a “new” compound “invented” by VPX Sports, part of Vital Pharmaceuticals Inc.Īn attorney for VPX didn’t return a request for comment. “The verdict, including bases for punitive damages, revealed that their ascent to the number three energy drink in the US was based on their lie that they had a ‘super’ form of creatine when they had none at all.” “The jury recognized that VPX built its billion dollar Bang energy drink on a lie,” Monster’s co-lead counsel John Hueston said in a statement to Bloomberg Law. Monster first sued in 2018 in the US District Court for the Central District of California, arguing that super creatine was nothing more than water-soluble creatine that didn’t have any of the advertised health benefits. One of the first energy drinks on the market that's more than sugar and caffeine, also providing BCAAs and Creatine. An attorney for VPX didn’t return a request for comment. VPX Sports Supplements is probably best known for their VPX Bang Energy Drinks. Make no Mistake VPX BANG is not your stereotypical high sugar, life-sucking soda masquerading as an energy drink High sugar drinks spike blood sugar. The verdict said that VPX and Owoc’s actions were willful, and Judge Jesus Bernal will decide if they face enhanced and punitive damages, Kaba said. The Thursday verdict capped a three-week-long trial over whether VPX Sports violated federal advertising law by misleading consumers into believing that the super creatine found in its Bang Energy drinks was a new compound invented by VPX Sports, part of Vital Pharmaceuticals Inc. The jury awarded $272 million for the false advertising claim, $18 million for tortious interference, and $3 million for the trade secret claim, according to Monster’s co-lead trial counsel Moez Kaba of Hueston Hennigan LLP. was awarded $293 million in damages by a California federal jury in a false advertising and trade secrets case against the maker of Bang Energy and its CEO Jack Owoc over the drink’s “super creatine” branding-with the potential for more to come.
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